3 Basic Beliefs & Values

Three simple things that make us great:

Our unique culture has helped make Wal-Mart one of the world’s most admired companies. Since Sam Walton opened the first Wal-Mart in 1962, our culture has rested on three basic beliefs. We live out these beliefs every day in the way we serve our customers and each other.

1. Respect for the Individual

We’re hardworking, ordinary people who’ve teamed up to accomplish extraordinary things. While our backgrounds and personal beliefs are very different, we never take each other for granted. We encourage those around us to express their thoughts and ideas. We treat each other with dignity. This is the most basic way we show respect.

2. Service to our Customers

Our customers are the reason we’re in business, so we should treat them that way. We offer quality merchandise at the lowest prices, and we do it with the best customer service possible. We look for every opportunity where we can exceed our customers’ expectations. That’s when we’re at our very best.

3. Striving for Excellence

We’re proud of our accomplishments but never satisfied. We constantly reach further to bring new ideas and goals to life. We model ourselves after Sam Walton, who was never satisfied until prices were as low as they could be. Or that a product’s quality was as high as customers deserved and expected. We always ask: Is this the best I can do? This demonstrates the passion we have for our business, for our customers, and for our communities.

Unique values support our three beliefs. Click on the links below for stories from Wal-Mart associates that illustrate the importance of our core beliefs.

Respect for the Individual

Service to our Customers

Striving for Excellence

Servant Leadership
Open Door
Accountability
Open Communications
People Development
Trust
Humility
Caring
Teamwork
Empowerment
Confidentiality
Listening
Diversity

Friendly Atmosphere
Pleasant Shopping Experience
Every Day Low Prices
Aggressive Hospitality
Sundown Rule
Satisfaction Guaranteed
Sense of Urgency
The 10-foot Rule
Community Minded
Quality Always!

Continuous Improvement
Dissatisfaction with the Status Quo
Results Oriented
Integrity Always!
Competitive Spirit
Sustainability
Failure Allowance
Risk-taking Encouraged
Expense Control
Change Agents
Compliance with the Laws

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