10-Foot Rule
The 10-foot Rule is one of our secrets to customer service.During his many store visits, Sam Walton encouraged associates to take this pledge with him: "I promise that whenever I come within 10 feet of a customer, I will look him in the eye, greet him, and ask if I can help him." The 10-foot Rule was something Sam practiced his entire life."I learned early on that one of the secrets to campus leadership was the simplest thing of all: Speak to people coming down the sidewalk before they speak to you,” Sam once said. “I would always look ahead and speak to the person coming toward me. If I knew them, I would call them by name, but even if I didn't, I would still speak to them. Before long, I probably knew more students than anybody in the university, and they recognized me and considered me their friend. I ran for every office that came along." We’ve kept Sam’s promise.Not only was Sam elected to nearly all of those offices at the University of Missouri in Columbia, but the 10-foot Rule helped Sam build a successful business, too. Today, in stores around the world, associates put Sam’s rule into practice every day. From the greeters at the front doors, to associates throughout the store, and the friendly smile at the checkout lane, The 10-foot Rule is one of the things that makes Wal-Mart great.
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